Beabloo will participate in Integrated Systems Europe (ISE), the world’s largest convention for audiovisual (AV) equipment, which takes place in Amsterdam from February 6–9, 2018. The annual meeting brings together the sector’s global leaders for four intense days to discover the advances that are currently transforming the industry.
In particular, Beabloo has been invited to show how its pioneering technology improves experiences in businesses, and to define the latest innovations in analytics and sensorization in an online and offline environment. Jaume Portell, CEO of Beabloo, will give two presentations at ISE on February 6 and 8, 2018.
In the first talk, Analytics for offline retailers and how to leverage O2O opportunities, Portell will explain how omnichannel technology is maturing and helping clients receive relevant information in real time using beacons, QR codes and WeChat Shake. He will also show how the retail sector is advancing through the use of big data technology and analytics, which collect and interpret large quantities of data and translate them into relevant, complete and significant information. These new tools reveal clients’ interests within a commercial space to a previously unheard of degree.
The second conference, Active retail Intelligence: When Artificial Intelligence meets Digital Signage, will describe how technology can help complement sales in online and offline channels. This way, companies can know, for example, where clients prefer to shop, how they move within the sales space and the reasons why they prefer to shop in a physical store or a virtual one. According to Portell, both worlds have to cooperate by integrating analytics and sensorization to ensure a successful future. Portell will also explain how the company Baozun is able to lead in both environments by using Beabloo’s pioneering technology, becoming one of the most important e-commerce companies in the world.
We would love to see you at Integrated Systems Europe 2018!
Analytics for offline retailers and how to leverage O2O opportunities
02.06.2018 at 12:00 pm. @Smart Building Solutions Theatre
Active retail Intelligence: When Artificial Intelligence meets Digital Signage02.08.2018 – 11:30 am. @Unified Communications Theatre