From 3 to 5 October, Beabloo was present at the IoT industry event. In this space, we offer training on our pioneering solutions and show the latest marketing tools through the use of technology in the retail environment.
The IoT Solutions Congress has become a key annual event where the latest developments and solutions that are transforming the industry through the Internet of Things are seen. During October 3 to 5, Beabloo advanced its latest innovations in the design of the stores of the future.
Beabloo showed its pioneering omnichannel digital marketing solutions and technology for the retail industry and present the new products and technology that can be integrated into a single platform for data collection at the point of sale and customer interaction.
In addition, Beabloo shows how digital signage allows us to communicate and adapt marketing campaigns according to the target audience. By combining it with video analytics, the solution can detect gender and age range, offering exclusive content tailored to each shopper. We’ll show how Wi-Fi analytics can identify shopper traffic and recurrence, and how beacon technology can be used as a proximity marketing tool. What’s more, retailers can determine the ROI of marketing campaigns through a single big data platform, improve campaign efficiency, perform A/B testing and increase sales.
Furthermore, in the stand was able to discover Beabloo’s satisfaction survey solution, which not only gathers information on customer satisfaction but demographic data. A singular solution on the market.
Want to learn how to use a content manager to interact with customers immediately through digital signage and discover how to segment campaigns automatically by date, time, zone and weather type? Have you been in IoT? If you couldn’t attend the event, don’t doubt on contact us, we will be happy to advise you!