The leading home furnishings company Textura transformed and connected its Spanish store network with Beabloo digital signage. The company installed a 3.0 digital signage system visible both inside and outside over half the brand’s Spanish stores. Barcode readers have also been implemented to bring an interactive element to product images.
This way, Textura has been able to transform its flagship stores digitally and plans to roll out the same actions in smaller establishments soon. Textura’s flagship store in Barcelona’s L’Illa shopping center has become the benchmark for this digital transformation. It leads the way for Textura’s new stores to become high-tech, connected and interactive spaces, enhancing campaign visibility and showcasing collection displays, as well as offering more benefits to customers achieved by using iPads to digitalize business processes.
Dynamic points of sale
The multimedia players now found in Textura stores can be managed from an integrated content management system designed by Beabloo, which has been customized.
Textura’s new omnichannel stores allow the company’s head office to update information using a contemporary, visual format. This intelligent signage network optimizes communications as part of a sustainable strategy that respects the environment. Textura has also noted increased visibility, agility and precision in customer communications at the point of sale.