Society is getting ready for a future in which concepts including artificial intelligence, blockchain, Bitcoins or virtual reality are an integral part of daily life. But if we look at the present, what’s happening now that will get us there?
When I walk around Barcelona or during my business trips, I always see situations that leave me a little perplexed: Major brands and trendy malls without a single display to convey their values, customers who still need to ask store managers for product information, a lack of solutions to efficiently manage lines, and stores that fail to interact with their customers simply. It’s a strange feeling. We have the capacity to adopt super technologies, but still can’t solve some of the basic practical issues.
Don’t get me wrong; I’m not saying that we’re not ready for the next generations. I’m simply asking who’s acting to reduce the distance between the present and the future. To understand the current situation, adopt technologies step by step and calculate their impact, it’s vital to understand, act and improve. If we skip any of these steps, we’ll fail.
Let me explain more visually. Implementing new technologies in the retail sector shouldn’t be a circular process; it should be more like a DNA chain. Strategies need to be set up for the short and long term, as each tech solution generates different results, not only in terms of volume, but also as regards time. Alongside our partners, Beabloo is preparing for the future by developing innovative solutions, but we always take the present as our starting point to come up with the strategy that’s best suited to our customers’ reality.
Given that shopping malls, hospitals, schools and small businesses all have very different needs, levels of expertise, skills and budgets, the technology needs to adapt to different markets and business models (and not vice versa). The only resource that these sectors share is their customers. Technology has to help them contact and interact with them.
While increasing numbers of malls are closing, the number of small specialist stores is on the rise. Who is paying attention to them? When it comes to tackling the digital transformation process, many SMEs need more knowledge and access to technology. There are a range of reasons for this situation: stores use traditional management techniques and don’t have the time or the resources for training, or believe that new technologies are too complicated or expensive.
At Beabloo, we’ve seen this obstacle, which is why we created the myBloo solution to support business digitalization. Our very simple, affordable and intuitive solution allows them to communicate with customers both in the real world and online using channels like social networks or a mobile app, and helps them adapt to the new methods of interaction.