Beabloo is devoted to developing and delivering a state-of-the-art, lightweight
Beabloo Analytics solution empowers retailers to make data-driven decisions that
How can Beabloo Analytics impact on your business?
Focused on how footfall traffic is spread from the entrance and in which directions. Nowadays, we use a ceiling-mounted video sensor (webcam or IP camera) to identify both directions of foot traffic: entrances and exits.
- Identify which of the zones gain in importance
- Optimize marketing spending in a selected area
- Optimize peak time performance to boost sales and profits
- Optimize open hours
- Optimize the number of the staff in selected zones
Footfall and passes-by counting
Footfall and passes-by counting is an analytics solution that measures inside and outside traffic primarily using two types of technologies – Video Analytics or Wi-Fi Analytics. For Video analytics, webcam sensors are mounted in shop window to measure how many people are passing in front of this camera (passes-by counter/outside traffic) or zenithal cameras to measure entries to the store. For Wi-Fi Analytics, Wi-Fi sensors are installed in entry area to track Wi-Fi-enabled devices and detect their location to estimate the traffic inside and outside the area to be measured.
Zone analytics refers to the information about customers’ behaviour in different zones of the store. In this measurement is used Wi-Fi technology that allows to extract narrow space from a large surface. The estimation about customer’ behaviour is based on observation of mobile devices’ movements, for instance – how many devices were held in a zone, and how many of them only passed across.
Audience Analytics are combined in a dashboard that presents insight of content viewers regarding audience demographics: gender and age range, the number of views and attention time. The solution is based on video analytics technology and relies on anonymous detection of face representation in order to determined viewer’s gender and age range. As such, we do not do face recognition, but performs face detection and we do not record or store any images, videos or other information that would invade customer’s privacy.
On-Site Survey Analytics
On-Site Survey Analytics is inherent component of customer feedback survey embodied in user-friendly report. The feedback survey analytics report presents aggregated results of how customers answered on given questions crossing it with
respondents´ demographics: gender and age range, obtained through audience analytics solution.