Case Studies

Our clients’ success is our success

ASICS improved brand awareness,


product visibility, campaign personalization


and customer interaction

ASICS improves


brand awareness,


product visibility


campaign personalization


and customer


interaction

Brand Awareness

CLIENT – ASICS
SECTOR – Fashion, sports equipment
COUNTRY – Spain
YEAR – 2011

COMPANY PROFILE

ASICS is a Japanese sports equipment multinational that produces athletic shoes and clothing for a wide range of sports, usually in the upper price range. The name is an acronym of the Latin phrase “anima sana in corpore sano” which means “a healthy soul in a healthy body.” ASICS running shoes are rated very highly in terms of athletic performance.

SOLUTIONS

INTERACTIVE KIOSK

TOUCH SCREENS

solutions_acis-nba-asics

The challenge

ASICS wanted to: improve point of sale brand awareness, highlight their “FootID” product in multi-brand retail spaces, and improve in-store customer experiences.

The Beabloo solution

To achieve these objectives, Beabloo implemented digital screens solution. This allowed in-store customers to consult a digital assistant and interact with a touch screen. The system also allowed shoppers to perform a step analysis that generates personalized sneaker recommendations.

The results

The Beabloo solution allows ASICS to centrally manage publication of their catalog, optimize stock management, improve display space and create an attractive, differentiating, store experience.

“Thanks to Beabloo technology and know-how, digital assistants help us personalize the customer experience, improve our brand results in stores, and optimize sales and stock management by connecting with the store’s stock software.”

ALBERT LÓPEZ

Trade Marketing Director, Asics.

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