If you visited the Beabloo booth at ISE 2018, you probably tested our Lift & Learn demo simulating how this solution works in a retail environment. If you picked up one of the phones on display, the screen automatically showed information about the product: technical specs, operating system details, pricing, etc. If you picked up a second phone, the solution compared the two models for you, recreating how it would work in an actual retail space. Couldn’t make it to the AV and systems integrations show this year? Let’s preview how Lift & Learn works!
The keys to this product recommendation solution are in the name: lift and learn. Which is the cheaper product? Which has more features? Which brand has a better warranty? Lift & Learn provides information and related images or videos about the product in the customer’s hands using a digital signage device such as a video wall, small screen, or totem.
Lift & Learn is an attractive display that recognizes products using RFID (radio-frequency identification) tags. This cloud-managed device integrates the most advanced analytics engineering. Lift & Learn display areas can also be customized using a range of colors and materials.
Interactivity promotes products displayed in stores
This solution is designed to show products ranging from electronics, to home goods, accessories and beyond in numerous retail businesses. Lift & Learn is controlled remotely, which allows it to process huge amounts of data and makes it easier to create specific content for product comparisons.
When the system detects movement, it displays pre-defined content on the screen (promotional videos, additional information or advice on how to complement the product). Multizone templates allow you to create compositions that favor cross-selling and increase customer engagement. This makes Lift & Learn perfect for displaying best-selling products and driving sales. It also suggests complementary products with a lower performance. This makes these items more visible, attractive and interactive.
Wi-Fi analytics reveals relevant data about the audience, traffic and interactions. Which product sparked the most interest? Knowing this data and possessing complete statistics allows retailers to launch products more effectively by targeting potential clients.
Want to learn more about Lift & Learn? Don’t hesitate to get in touch today!