Digital signage has become one of the most efficient ways for brands to communicate with different types of potential customers, both inside the store and through the store window. This type of signage is used by stores to provide useful information and let people know more about products, offers, news and more to improve the customer experience and embark on a digital transformation.
Digital signage is a great ally for increasing brand image visibility by helping improve how customers perceive the brand. It is the perfect device for distributing information efficiently to different customers using dynamic formats in real time. Digital signage is highly valued by customers since it improves the shopping experience and facilitates interactions with products and services.
To make a digital signage network installation profitable and efficient for a brand, it’s important to establish clear objectives. These objectives must be in line with the business strategy and the investment into the screen network to make it effective and achieve a good ROI. There are many benefits of using digital signage. Once you have the network installed, you can show more ad campaigns than with other formats while completely eliminating printing, logistics and installation costs. Beabloo digital signage also combines with audience analytics technology that can anonymously detect potential customers that pass by (always respecting their privacy) to personalize the display content which automatically improves the customer experience in real time.
Companies can maximize the ROI of their digital signage network by improving engagement with customers which, in turn, increases sales. This is one of the aspects to study closely before installing a digital signage network, since profitability can be harder to see than in other areas. It is crucial to study and keep in mind the two cost variables for implementing a digital signage network in one or more stores to make it efficient and profitable.
–Installation costs: this includes everything from choosing the tools and the technology used to putting equipment where it belongs and getting it set up. The necessary components for implementing a digital signage network are:
∙ Hardware: refers to the selected screens and players, wiring equipment, sensors, cameras, Wi-Fi and so on. It is important to use good equipment since high quality and attractive images can improve a message, grab customers’ attention and improve their engagement through interactivity. It is also important to combine digital signage with sensors and cameras to analyze customers to personalize their shopping experience, maximizing brand marketing objectives. Beabloo offers the possibility of having a screen and a player in one element with the easy to install and low-cost Samsung SOC (system on a chip) player.
∙ Software: includes the costs of software license and maintenance fees. The software refers to the content management system (CMS) which oversees programming, adapting, updating and sending content to in-store screens. A CMS with intelligent data allocation is vital. There are various criteria to keep in mind when choosing a CMS, including the need for a centralized management system for different visual platforms, the ability to use a flexible programming tool that lets users adjust displays according to their needs, and being able to play different content formats.
–Content creation and maintenance costs: To manage a good digital signage network you have to focus on the content you will display on the screens. This includes initial content creation costs. It is important to keep the content updated with new offers or changing interactive content. A dedicated staff member in charge of programming content to different screens and locations must also be included in the budget.
Implementing an effective digital signage network requires an initial investment for installation, but the only continuous cost is for content. Content must always be useful for customers. This helps create a positive shopping experience through signage, empowering customers and interacting with them while promoting the brand. Finally, to optimize content, you must keep it updated and automated so that the digital signage displays key content depending on the time and who is looking.