The major US bank commended the company’s business intelligence and digital signage achievements, in addition to its pioneering work on beacons, video sensors, and artificial intelligence.
The Store of the Future, a newly published study by Goldman Sachs, describes pioneering projects by retail design specialists. This reference publication showcases the work of companies who use technology to configure their physical points of sale (retail intelligence).
In the report, Goldman Sachs defines Beabloo as a retail technology leader and highlights the company’s use of digital signage, beacons, sensors and artificial intelligence to collect and analyze large amounts of customer behavior data in commercial spaces. “Broader-lens, ceiling-mounted video sensors are used to track traffic trends across the store.”
The report highlights that “[Beabloo] video feeds are also used in the actual digital signage with a small webcam at the top to determine exactly who is looking at the screen, which is then used to alter the content for the demographic of the shopper.”
Beabloo, the Spanish company creating the store of the future
Beabloo technology is used daily in stores, shopping centers, airports, hotels, universities, and fairgrounds. The company’s clients include: NBA, Mango, IKEA, the Fira de Barcelona Congress Center, SoftBank, MediaWorld and Pompeu Fabra University.
Technology designed by this digital marketing and big data pioneer, allows retailers to customize messages using digital signage to display the most relevant content to shoppers and to monitor traffic in and outside stores.
The store of the future is changing, but Goldman Sachs believes that retail locations are not in danger. 85% of global sales are still made at brick and mortar stores. And the bank asserts that this number will remain stable over the next 5 years (at around 70%). The study defends the idea that “retail is not dead; it is changing,” noting that technology “will disrupt the store to enhance the store, rather than to replace it.”