Interested in marketing? Want to find out how applied technology creates value and generates business competitivity? Curious about the direction in which retail is heading or the latest engagement strategies? Then you can’t miss the World Marketing Festival 2017 or the talk our CEO Jaume Portell is giving at noon today in Fira Barcelona!
Jaume Portell’s speech is entitled Active Intelligence Retail: When Artificial Intelligence is Combined with Digital Screens. He will explain how technology can create synergies between online and offline, helping increase sales on both channels. Big data technology applied to the retail sector gathers and analyzes store floor-plans and uses artificial intelligence, sensorization, and analytics to unite the online and offline environments, guaranteeing the future success of both platforms.
Later at 12:45 pm, a roundtable including Beabloo will debate the latest applied technology innovations for retail. This meeting will also outline where the sector is heading, the most exciting challenges ahead and will provide answers to questions like how to satisfy increasingly tech-savvy customers. See you there? We look forward to meeting you at WMF!