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Cartelería Digital e Inteligencia Artificial en la Educación

Digital Signage, Analytics and Artificial Intelligence Solutions to Innovate Education

As we’ve explained in previous posts, digital signage has a wide range of possible applications, making it one of the most useful tools available for communicating with customers. However, its applications are not limited to the retail sector. Digital signage can be used in many other sectors, including education.

Educational institutions, such as schools and universities, are introducing more and more technologies like digital signage to improve communication with students and incentivize learning. Academic failure is a common occurrence these days, so these measures can be useful for students as well as personnel.

Organizing cultural activities, athletic events and social meetups is common at colleges and other educational institutions. Digital signage is the best solution for communicating these initiatives since they reach wider audiences in attractive, visual ways. Displaying information on a screen is very different from posting a newsletter on a bulletin board. Not all students take the time to stop and look at bulletin boards, and if they do, you have to make sure your announcement grabs their attention among the other pieces of paper. Digital signage delivers content to audiences more efficiently, and ensures that messages and announcements make it to students and personnel alike.

Similarly, it can also be a tool for displaying information about exams, registrations, schedules and campus maps. Students can interact with digital signage touchscreens to get information, participate in surveys about how to improve the school, or even scan QR codes with their phones to download content.

Digital signage lets you publish dynamic and attractive advertisements in real time. Incorporating artificial intelligence and analytics solutions multiplies the potential of digital signage. It can learn from viewers to offer more personalized information. This is beneficial for students, but can also help personnel. By collecting demographic information, like gender and age range, as well as number of views, number of visits, and the average viewing time, the school can track student engagement. This helps to optimize and personalize content.

In classrooms, AI can encourage learning when combined with digital whiteboards that use analytics. Educators can get more information about their students by analyzing the tasks and activities sent through learning platforms. This can also optimize student evaluations.

Introducing digital signage, analytics and AI to educational spaces can be useful for communicating with students in an omnichannel way, leading to more direct and personal communication. When equipped with touchscreens and Audience Analytics, digital signage is a great way to collect feedback from students through interactive surveys.

The Spanish company Beabloo, pioneers in developing technology solutions, has started to introduce these types of solutions into schools like the IED Barcelona Design School. This year, they signed a collaboration deal to digitize installations on campus with digital signage, analytics and artificial intelligence. The collaboration includes the digitization of an exhibit on campus that displays student projects in an innovative way. Another success story is Beabloo’s collaboration with Pompeu Fabra University (UPF). Through digital signage implementations, they improved communication with students and increased participation in daily activities on campus.

Beabloo’s integrated set of solutions, Active Customer Intelligence Suite (ACIS), lets educational institutions learn about their students and personalize ads. A digital signage network, combined with a content management system (CMS) and artificial intelligence, provides endless possibilities for learning more about students while communicating with them in real time, and in an interactive, modern way.

Guiomar Fernandez
guiomar.fernandez@beabloo.com