Spanish tourism giant: B the travel brand, experienced a profound evolution in its travel agencies. The goal was to capture and interpret the demands of a new tourist ecosystem using direct and efficient technology. With more than 650 points of sale across Spain, the traditional storefront content distribution system was very expensive, totally offline and provided little added value. Creating and distributing an offer using the old system required two or three days before it could be displayed in the storefront, not to mention the logistics costs. There was no way to measure metrics, segment ads or target to a specific audience or other definitions. They needed to develop or find a smart advertising system. So, they looked for something innovative that allowed them to interact with customers in a way they could have never imagined, and most importantly, cover all their customer needs.