Beabloo has won the Innovation in Retail Award at the First National Innovation in Shopping Malls Forum, organized by the real estate company LAR España Real Estate Socimi.
The event took place on July 3 in the Auditorio Banco Sabadell, Madrid. During the congress, experts in retail and digital transformation reviewed the latest trends in the retail sector. Furthermore, the event included the awards ceremony of the Wonderful Project, which recognized Beabloo for its omnichannel marketing and big data analytics solution.
The Wonderful Project Awards aim to promote value-added innovation in shopping malls and stores. The eight finalists presented their projects during the event. “Digitalization in shopping malls has reached spectacular proportions, something never achieved before,” says Beabloo‘s CEO Jaume Portell, during his speech. He added that “the key challenge to overcome is to understand that shopping malls are spaces for experiences.”
The startup CreativiTIC was also recognized by the Wonderful Project awards for its augmented and virtual reality solutions. In addition to technological, legal and training support, the winners will receive 5,000 Euros prize money, which Beabloo plans to invest in developing and implementing new omnichannel technologies.