Beabloo joined the #RetailTrends, Cutting-edge Commerce event in Terrassa and revealed the latest tech innovations. As part of the CECOT Business Association’s Focus on SME digital transformation, Beabloo explored the latest retail marketing systems, demonstrated how to use big data tools, explained how to apply analytics in stores, and defined key strategies using success stories to illustrate how these have revolutionized sales immediately.
Pilar Fustero, Beabloo BD Manager, explained how technology enriches the in-store customer experience and showed her audience how to achieve greater impact with their marketing campaigns by digitalizing points of sale. Her presentation was entitled: Grow your business. Get the most out of your digital signage.
Pilar Fustero used this opportunity to showcase the Textura success story. Following Beabloo strategy, this leading textile company installed a 3.0 digital signage system and barcode scanners in just over half of their stores. As a result, Textura has achieved greater visibility for its products, generated new in-store interactivity and made customer content more visual and more effective.
The session also explained how to use digital signage, a key in-store device that not only allows you to adapt content in real time but also targets content (by age or gender) when complemented by store sensorization and video analytics solutions.
Is your store ready to face the challenges of the future? Do you know which basic tools you need to meet the expectations of new, tech-savvy customers? Have you heard of digital signage? Would you like to digitalize your business but first want to discover the industry’s biggest success stories and find out how they revolutionized sales using new technology? Retail needs have changed forever!
If you were unable to attend the event and want to discover the latest trends in retail technology, then contact us, we’ll be delighted to advise you!