- Spanish customers prefer physical stores to e-Commerce, and cross-fertilization is growing. Three out of every four online buyers visit stores before purchasing and online channels will influence 42% of offline purchases in 2020.
- Beabloo was the only Spanish company Goldman Sachs highlighted for solutions that improve customer communications and help digitalize stores.
- The Beabloo Active Customer Intelligence Suite (ACIS) includes a cloud content management system that acts as a ‘digital brain’ for interactive signage, mobile engagement tools and the store.
According to a recent OCU study, Spanish shoppers continue to prefer buying in stores. Three out of four customers visit a store to see the products they are interested in before purchasing online. Consultancy firm Forrester predicts that online channels will influence 42% of purchases in 2020. Online and offline channels are increasingly connected and flagship stores and boutiques are all faced with the challenge of digital transformation.
In line with this trend, Spanish company Beabloo is transferring online technologies including analytics and artificial intelligence to traditional stores in over 20 countries, providing new solutions that improve customer communications as part of its Active Customer Intelligence Suite (ACIS). Its cloud-based omnichannel content management system acts as the store’s ‘digital brain’, ensuring consistent, centralized and automated customer communications.
Increasing numbers of local retailers who had been unable to cover the time and financial investments required to produce content are now joining major brands and automating, creating and managing their marketing. Cloud managers support attractive, multi-format (audio, video, text) content creation and allow businesses to optimize this process at affordably. Beabloo’s CMS is connected to all of the store’s digital communication channels and programs personalized campaigns that provide brand and product visibility on digital signage, social media, websites and mobile engagement tools.
This ‘cloud brain’ enables the kind of personalization previously impossible offline, displaying content that matches each individual user profile to provide a unique purchase experience. This is achieved by centralized, automated communication. ACIS by Beabloo also includes analytics functionalities, which gather and analyze huge volumes of anonymous data about store footfall, customers, demographic profiles and even the purchase channels and competition viewed on smartphones.
This information is obtained anonymously in compliance with the new data protection regulations, using sensors, cameras or Wi-Fi analytics which are instantly processed and not saved by the data processor, so as to respect customer privacy at all times. The proprietary, protected operating system ensures that this data is secure.
This system displays information about the vast amount of customer data, profiling data and footfall data collected on a new, easy-to-understand cloud interface that can be operated remotely. It is connected to sensors and screens inside the store, which, for example, allows it to switch these devices off from any location. The CMS is compatible with leading, top-of-the-range digital signage content players (Samsung, ASUS, Advantech, Aopen) and can be integrated with third party apps (via CMS API).
Goldman Sachs defines future stores as those that manage to combine a range of technologies and provide a unique experience. Beabloo, the only Spanish company highlighted in the US multinational’s study, believes that these technologies support the shopping experience and should not de-humanize it. Which is why ACIS is no mere communications manager, it’s also a shopping assistant. In the words of Beabloo CEO, Jaume Portell, “There will be two major winners in retail: market leaders, like Amazon, Alibaba and Walmart and retailers that provide spectacular customer experience in a much more sensory environment.”