- The company, a pioneer in omnichannel solutions and big data analytics, is working on two virtual solutions based on artificial intelligence.
- Halo and Minerva, capable of predicting and adapting to the specific needs of customers at the point of sale, are an important innovation in the retail technology sector.
Beabloo’s two new projects, Halo and Minerva, are a huge step forward in the retail technology sector. Both intelligent content managers integrate analytics, sensorization, big data and artificial intelligence systems, allowing them to adapt to the specific needs of customers, learn their interests, predict their needs to an extraordinary degree and create new marketing experiences within a commercial space.
These innovative virtual solutions in the retail sector will soon be a reality, thanks to an interdisciplinary team of developers from different backgrounds at Beabloo. The two systems were created after a period of in-depth research and development in digital neurosystems, machine learning and artificial intelligence.
“At Beabloo, people from many different places and backgrounds come together to take AI technologies to their limits and beyond. By improving the customer journey using these technologies, we can take a step forward and make sure that we provide a better quality of life for our customers,” explains Product Manager Ajay Singh in the product presentation. CPO Augusto Modigliani adds that at Beabloo, AI technologies like Halo and Minerva are “part of our natural evolution,” since the company is already a pioneer in developing intelligent retail and 360° digital marketing solutions.
Halo and Minerva will be officially launched as part of “Beabloo AI Research” at ISE 2018, the world´s largest AV systems integration show held annually in Amsterdam.
In the year Beabloo celebrates its tenth anniversary, this AI study is a milestone that breaks down the barrier between online and offline spaces in retail. However, the company doesn’t see this development as a finish line, but as a new jumping-off point for future growth. Beabloo’s CEO Jaume Portell explains that “beyond the mere hype, AI is set to re-think the rules of engagement, just like PC and smartphone technology did in the past. It’s going to be an exciting journey that combines people, passion and technology We can’t think of any better ingredients.”