Audience Analytics

The key tool for analyzing audience segmentation

The Beabloo Audience Analytics solution allows you to obtain demographic information about your digital signage audiences anonymously and in a way that respects their privacy, allowing you to understand their engagement. This tool also allows you to segment and impact potential customers with more focused, more effective campaigns.

The key tool for analyzing audience segmentation

The Beabloo Audience Analytics solution allows you to obtain demographic information about your digital signage audiences anonymously and in a way that respects their privacy, allowing you to understand their engagement. This tool also allows you to segment and impact potential customers with more focused, more effective campaigns.

What will you achieve with Audience Analytics?

What will you achieve with Audience Analytics?

Audience Analytics helps you compile valuable customer insights (demographic data like gender and age-range) data. This tool:

  • Increases marketing impact and audience analysis. Improves campaign efficiency with better audience segmentation and personalizes content by tailoring it to your target audience. Maximizes the value of your digital campaigns.
  • Achieves competitive customer segmentation by understanding their demographic data and providing practical information. Compiles information about your audience and reveals trends. Measures demographic data and obtains relevant metrics for your digital signage, including content impressions, views, OTS (opportunity to see), as well as attention times.
  • Uses dashboards to display up-to-date information about changes in customer preferences. Such valuable data will allow you to retain customer loyalty through your messages, campaigns and content. Beabloo Audience Analytics dashboards include various cloud-based functionalities that are updated every 24 hours.
  • Supervises your store performance. Tracks data from all your establishments, which allows you to implement location specific actions. Provides a better understanding of the demographics of customers at each store, of the kind of content that attracts most attention, and of the most popular kind of content for each demographic group. Sorts content performance data by message, number of views, impressions, etc. And also allows you to view information about a specific campaign.

Applications and characteristics of Audience Analytics

Applications and characteristics of Audience Analytics

  • Remote access to data through automated dashboards.
  • Easy-to-use data presented in intuitive tables (by date, day and time).
  • Data gathered constantly, even in offline mode.
  • Information updated every 24 hours.
  • ISO/IEC 27001:2013 certification, which confirms Beabloo’s commitment to information security.
  • Data APIs that use Beabloo Data Cloud information for a range of business needs.
  • Audience Analytics can be applied in a wide range of settings:
  • Retail
  • Travel agencies
  • Banks
  • Convenience stores and supermarkets
  • Malls
  • Big events
  • Theme parks
  • Independent retail
  • Hotels
  • Retail
  • Travel agencies
  • Banks
  • Convenience stores and supermarkets
  • Malls
  • Big events
  • Theme parks
  • Independent retail
  • Hotels

In fact, it’s useful for any business interested in gaining a better understanding of the interests of the various demographic groups represented by their customers.

Want to know more?

Discover how to integrate our Audience Analytics in your business.

Contact us for a demo. We will be in touch with you as soon as possible.

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    Information on the processing of your personal data according to General Data Protection Regulation EU 2016/679 (GDPR):

    • Data controller: BEABLOO SL. For contact information, go to www.beabloo.com.
    • Purpose: process your request and send you information about BEABLOO services.
    • Authorization: execution of precontractual or contractual measures at your request, consent for the provision of electronic communications.
    • Retention time: the necessary time to carry out your request, comply with legal obligations and to keep our contact history.
    • Data recipients and transfers: BEABLOO staff, partner companies and collaborators.
    • Data protection rights: access, rectification, limitation, erasure and other rights when in contact with the data controller or via email to sales@beabloo.com. You can file a complaint with the data protection authorities.
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