AI-Powered Digital Signage: Minerva

The AI-Powered Solution that Automates Digital Signage Campaigns and Boosts Sales

Predictive and automatic decision-making is here. One of the featured solutions from the Beabloo AI Research Lab is Minerva, a groundbreaking digital marketing solution that brings an intelligent digital signage platform to physical stores. Minerva uses artificial intelligence to predict which digital signage content will be most attractive to potential customers.

The AI-Powered Solution that Automates Digital Signage Campaigns and Boosts Sales

Predictive and automatic decision-making is here. One of the featured solutions from the Beabloo AI Research Lab is Minerva, a groundbreaking digital marketing solution that brings an intelligent digital signage platform to physical stores. Minerva uses artificial intelligence to predict which digital signage content will be most attractive to potential customers.

What will you achieve with our intelligent digital signage solution?

What will you achieve with our intelligent digital signage solution?

Minerva is an artificial intelligence engine that automatically learns from audience preferences, demographic data, sales, and inventory, among other parameters, to optimize content management. You can check Minerva’s performance by accessing the data it collects to ensure that the digital signage system is working precisely and providing insights into customer preferences. These are some of its benefits:

  • Maximize your reach with more focused campaigns. Improve campaign targeting. Get insight into customer preferences for any marketing action optimization. Minerva allows businesses to improve their display performance and campaign efficiency. It automatically targets the right audience and adjusts based on the location and time.
  • Automate marketing actions. With this AI-powered decision-making system, marketers don’t need to guess how, when and where to broadcast digital campaigns anymore. Messages and playlists are adjusted automatically in order to achieve the highest campaign efficiency.
  • Optimize in-store stock and inventory management. Improve store operations by optimizing your stock with digital signage and accurate product advertisements. Integrating Minerva with your store’s inventory can help you advertise products that you have in overstock, or that you would like to get rid of. This will also make sure Minerva doesn’t advertise out-of-stock products.
  • Enhance the customer experience by providing accurate personalization. By analyzing the campaign audience and attribution in real time, Minerva learns which content will be the most attractive to viewers and improves the customer experience.
  • Improve your sales and revenue, and let your staff focus on other tasks while Minerva automates actions. Your company won’t have to invest in costly, intuition-based marketing but can move directly to automated decision-making. Minerva’s automatic and predictive model can manage a large network of stores.
  • Extend the capabilities of omnichannel digital signage. Make the most of your digital signage system. Minerva makes precise predictions, shows desired content at the right place and time, and adapts content to each individual store. It provides recommendations on marketing content to improve store performance, customer experience, and sales.

Applications and characteristics of Minerva

Applications and characteristics of Minerva

  • Minerva combines the capabilities inherent in big data, computer vision, machine learning, and deep learning. Audience and predictive analytics are incorporated to automate manual processes.
  • Its predictions are based on various information sources including attention time, broadcasting time and date, geographical location, real-time weather information, payment data, sales ticket information and stock data.
  • Minerva is integrated with Beabloo Content Manager (omnichannel CMS) and Audience Analytics. It can also be integrated with ERP solutions like SAP sales modules (to get sales and stock data), external sales information systems and POS (point of sale) ticket printers.
  • Minerva can be implemented at convenience stores, gas stations, hotel bars, restaurants, supermarkets and other types of retail spaces. Aligned with POSs, it can automatically update pricing on digital signage. It offers an automatic selection of preferred products per hour, day and weather condition for each location. Better customer service, saving money on data entry, and increased sales are some of the many benefits that Minerva can provide.

Want to know more?

Learn how to adapt Minerva to your business’s needs.

Contact us to try out our AI-powered digital signage solution. We will be in touch with you as soon as possible.

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