Dynamic Signage

A solution for achieving better in-store advertising segmentation

Dynamic Signage by Beabloo helps businesses reduce costs by implementing more focused campaigns that offer the right product or service to their target audience at the right place and time.

A solution for achieving better in-store advertising segmentation

Dynamic Signage by Beabloo helps businesses reduce costs by implementing more focused campaigns that offer the right product or service to their target audience at the right place and time.

What will you achieve with Dynamic Signage?

What will you achieve with Dynamic Signage?

With Dynamic Signage, content can be determined based on different factors, such as weather forecasts or audience analytics technology.

  • Obtain a higher ROI thanks to better display advertising targeting.
  • Reduce advertising costs by minimizing any wasted efforts advertising to uninterested consumer groups. With audience demographic detection, target audiences who are likely to be within a particular age range or gender. If your business has products exclusively for female customers, demographic targeting will help you avoid showing those ads to male customers.
  • Display content according to the weather forecasts. In retail, marketing activities adapt to numerous external conditions like the weather. For example, your digital signage could display an ad for sunglasses on sunny days, and switch to an umbrella when a storm approaches.
  • Segment your ads and show them only to target audiences or customers. Deliver the desired products and services to the right people more effectively and provide a more personalized experience.
  • Improve awareness and engagement. Dynamic Signage lets you take advantage of traffic and target selected audiences directly using a single digital display. Businesses can trigger dynamic content to increase customer awareness and conversion.
  • Optimize stock management when integrated with ERP (Enterprise Resource Planning) systems. The solution can be integrated with your ERP systems and adjust the content it displays to give more visibility to whichever products you want to sell more of.

Applications and characteristics of Dynamic Signage

Applications and characteristics of Dynamic Signage

  • Highly accurate demographics measured using the leading Audience Analytics solution on the market. The most important part of this solution is the integration with video analytics technology. Dynamic Signage uses the interactive content feature within the Beabloo CMS to determine which demographic groups will see certain messages. Information is available through Beabloo Audience Analytics dashboards.
  • Easily manage content with the Beabloo CMS.
  • Assign content to selected audiences.
  • Includes other technologies like Wi-Fi analytics and beacons.
  • Third-party integration with Yahoo Weather forecasts for weather conditioned content.
  • Key areas for incorporating this solution in retail include:
  • Fitting rooms
  • Product walls
  • Back walls
  • Store windows
  • Fitting rooms
  • Product walls
  • Back walls
  • Store windows

Want to know more?

Discover how to achieve targeted in-store advertising and narrower campaigns with Dynamic Signage.

Contact us for a demo. We will be in touch with you as soon as possible.

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