What are the benefits of using a Digital Signage Content Manager at a store?
The shopping process has evolved over time and has joined the new in-store marketing with tools such as intelligent digital signage; an item that applies the possibilities offered by new technologies to the retail sector scene.
This type of signage is used for different functions and goes well beyond being just a screen that replaces traditional signs to attract the attention of customers. This digital software signage tool provides useful information in a manner that is more interactive, incorporating touch functions and new experiences that provide value to the customer. However, what is actually relevant about this system is its ability to collect data during the process that occurs inside the store and transform this data into personalized information for the audience as well as relevant knowledge for the store’s strategy.
In order for the in-store marketing campaign to be effective, the company must consider implementing intelligent digital signage software with a strategy. Installing a screen or support and deciding and administering what content will be played is key in order for this strategy to work. In this sense, the digital content that is played on the screens will typically be dynamic files and require a CMS or content management system capable of programming, adapting, updating and sending the contents to be played on the screens that are located inside the store.
Implement a Content manager (CMS) inside physical spaces
However, what advantages are provided by implementing this solution inside physical spaces? The Beabloo cloud-based omni-channel content management system (CMS) is one of the most complete systems on the market and is capable of remotely and simultaneously broadcasting contents on several platforms as well as displaying content from different sources. This helps optimize communicating with the customer in a multi-channel world and the information is better directed at the audiences covering several channels of communication at once and improving the customer’s shopping experience.
In fact, users can upload content, create messages and display content with videos, images, social network, RSS, etc. The playlists are easy to create and can be programmed whenever and wherever they are required. Also, administrators can easily assign and control user roles and permissions, which reduces costs using a single tool for managing the campaigns.
All advanced configurations are made through the web application (CMS), including interactive content, sensor configuration, data configuration, etc. This way, supervisory and report drafting tools offer users an easy way of connecting to any screen to check its digital signage network in real time.
In this sense, it seems logical to ask ourselves if having Beabloo’s Digital Signage system on a local network entails a security risk. From Beabloo we are working and managing contents in a manner that is secure and where the data is protected. This system is compliant with ISO 27001 and all remote connections are made without needing to open any port that is not already open by default.
In fact, to determine the status of a player at any time and in any place, Beabloo’s CMS is capable of generating a full report indicating the status of the system: connection to the network, DNS and IP, which allows remotely making modifications, video outputs, USB ports, etc.
On the other hand, the Magic Control KVM system allows operating with the player remotely, with all the comforts and without needing to add more licenses or third-party tools. In other words, we operate as if we were inside the physical space, with a keyboard connected and seeing what is playing on the screen at all times.
However, on occasions, undesired modifications are made or a configuration or content is adjusted. In these cases, the system has all user logins registered in order to determine what modification have been made that could potentially be critical as well be able to resolve these as soon as possible.
Another unplanned event that could occur is determining what would happen to the entire system when the network loses connection and is kicked off line. If this occurs, all the programmed content must be downloaded on the player in order to continue broadcasting as normal, without any type of problem being perceived on the screen. The emitted contents data is stored on the player and when the connection is restored, the data is dumped in batches to the big data central.
In the event a hardware is behaving abnormally, the telemetry allows automatically monitoring the status of the devices of an installation. This way, appropriate actions would be taken if a device is not meeting the minimum requirements for a proper operation.
Other functions included in the CMS are related with the automatic configuration of the devices; this way, the screen orientation control will rotate the video output automatically without needing to configure the screen. Likewise, the proof of play system automatically stores screenshots as proof of the contents that are broadcast in addition to the contents that are normally stored by the system.
This is a very useful tool because when this function is enabled, the control screen for the players will display the last content screenshot that is in the system for each unit.
Finally, in cases where a full reboot is required, the remote reboot system allows rebooting the entire system remotely from our CMS in a manner that is very easy and intuitive.