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The new reality of the fashion sector after the pandemic

The year 2021 entailed one of the greatest challenges for the fashion sector in all of its history. The industry will need to adapt to the new measures, changing market demands and an economic crisis that will affect its revenue and growth prospects.

According to the 2021 retail industry outlook: The new rules of retail report, published by Deloitte, the industry is facing two great challenges that must be tackled in order to boost its recovery after the pandemic. On the one hand, we have the digitization of its off-line channels as well as the optimization of on-line sales, and on the other hand, we have customer experience, where both are conditioned by a constant change in consumption habits and the aim to increasing profitability.

During the pandemic we have seen a great expansion of marketplaces and eCommerce. Due to the restrictions aimed at preventing the spread of COVID-19 and the different lockdown periods, this business model has grown exponentially, becoming the great protagonist of the world of fashion in the post-COVID-19 era. Also, the confidence level of consumers in terms of physically visiting the shops has been greatly affected by the risk it entails, which has also benefited this growth.

Any activity where it is difficult to maintain social distancing has been greatly affected and physical retail shops have been no exception. This fact has prompted retailers to search for solutions in technology and innovation that are capable of restoring confidence in consumers in terms of their safety and health while inside these spaces, so that these businesses can be operated as usual once the restrictions are not as stringent.

In spite of this, during the short periods of time when the restrictions were not as stringent, as we saw during the holidays at the end of the year, the demand to physically visit stores remained high, as demonstrated by the high volume of people that visited shopping malls during this period. Therefore, and to continue offering a safe and attractive experience, it is essential that retailers continue looking for new ways of innovating and connecting with their target audience at their stores, offering a digitized, personalized and safe experience to each customer.

In this context, at Beabloo we market Interaction Care, a technological solution certified as an Intel® Market Ready Solution, to ensure premises are COVID-19 safe by implementing a body temperature control system, occupancy control and mask detection system that also provides metrics aimed at improving how these physical stores are managed. All while respecting the privacy of people, since no personal data is stored by the system.

The solution based on using sensors in these spaces provides anonymous data that is stored and can be subsequently analyzed to help optimize the space and improve the shopping experience.

Digital signage retail solutions are used to control the access to the store, prevent crowds from forming and offer personalized content as well as remind customers of the need to follow the safety guidelines. The use of these signage solutions together with an optimized walking path and a quick payment and product pick-up that are also contact-free guarantees a system that is agile, energized and personalized, that decreases the risk of infection, improves the experience and safety of customers and workers at the stores, and ensures these spaces are safe and reliable so they can be operated as normal.

Retailers must search for solutions that go beyond simply implementing health measures so that workers and customers can feel safe and once again enjoy the experience of physically shopping at stores.