ASICS improved brand awareness,
product visibility, campaign personalization
and customer interaction
CLIENT – ASICS
SECTOR – Fashion, sports equipment
COUNTRY – Spain
YEAR – 2011
ASICS is a Japanese sports equipment multinational that produces athletic shoes and clothing for a wide range of sports, usually in the upper price range. The name is an acronym of the Latin phrase “anima sana in corpore sano” which means “a healthy soul in a healthy body.” ASICS running shoes are rated very highly in terms of athletic performance.
ASICS wanted to: improve point of sale brand awareness, highlight their “FootID” product in multi-brand retail spaces, and improve in-store customer experiences.
The Beabloo solution
To achieve these objectives, Beabloo implemented digital screens solution. This allowed in-store customers to consult a digital assistant and interact with a touch screen. The system also allowed shoppers to perform a step analysis that generates personalized sneaker recommendations.
The Beabloo solution allows ASICS to centrally manage publication of their catalog, optimize stock management, improve display space and create an attractive, differentiating, store experience.
“Thanks to Beabloo technology and know-how, digital assistants help us personalize the customer experience, improve our brand results in stores, and optimize sales and stock management by connecting with the store’s stock software.”
Trade Marketing Director, Asics.
Relevant case studies