CLIENT– B the travel brand SECTOR– Tourism COUNTRY– Spain and Portugal YEAR– 2018
The B the travel brand trademark belongs to Ávoris, a travel, leisure and vacation brand with over 650 points of sale in Spain and Portugal servicing over 1.5 million travelers.
Spanish tourism giant: B the travel brand, experienced a profound evolution in its travel agencies. The goal was to capture and interpret the demands of a new tourist ecosystem using direct and efficient technology. With more than 650 points of sale across Spain and Portugal, the traditional storefront content distribution system was very expensive, totally offline and provided little added value.
The Beabloo solution
To confront the challenge of digitizing B the travel brand points of sale, Beabloo installed a digital signage system consisting of a centrally monitored network of screens that display ads, entertaining messages, pricing and product descriptions as text, animation or video.
Goal achieved! B the travel brand is now the tourism company with the greatest tech profile, and that knows most about its customers. By combining Beabloo technology with teamwork between the outstanding professionals in both companies, we digitized all of their storefronts.
“Video analytics give us a better understanding of our audience, allowing us to segment our customers and show them what they want to see at the right time. It also allows us to know which campaign achieves the best results.”
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