Indulge Beauty – The Fragrance Shop
PARTNER – Scan Computers
SECTOR – Beauty & Care
COUNTRY – UK
YEAR – 2019
The Fragrance Shop is the UK’s largest independent fragrance retailer. Indulge Beauty is their new brand, with a flagship store at the Westfield Stratford City Shopping Centre in the heart of East London.
Indulge Beauty’s core business idea is based on having all your beauty and grooming needs (makeup, haircare, skincare, grooming, bath & body and electrical) under one roof.
When designing a store to launch this new brand, using traditional static banners felt obsolete. It was clear that a more dynamic solution that attracted audience attention more effectively was needed.
The Beabloo solution
Beabloo installed video walls, large format displays and a dynamic stretched display built into bespoke furniture. All of the signs were controlled through the Beabloo CMS, which provided the responsive solution they were looking for.
The screens located around the store provided a platform for delivering important messages. The installation not only improved customer awareness of offers, but it also provided a digital media platform for fragrance brand advertising.
“The Digital Signage team at Scan were proactive and we worked together to find a cohesive solution. Our initial brief was given as a guide, but the team advised further on how to maximize the exposure and the solutions needed to achieve this.”
Roni Raithatha, Head of Trade Partnerships at The Fragrance Shop.