CLIENT – NBA Store
SECTOR – Athletic apparel and goods
COUNTRY – China
YEAR – 2016
NBA Store is a chain of exclusive stores that sells branded athletic apparel, footwear, headwear, merchandise and other products.
NBA Store wanted to increase the flow of customers and the time shoppers spent in stores. They needed to implement a solution that attracted more customers to the store and improved their shopping experience.
The Beabloo solution
Beabloo installed an interactive digital kiosk with a touch screen, as part of a pilot project in an NBA Store in China. This improved the shopping experience, integrating the advantages of online shopping into the offline world, and increasing brand interactions.
NBA Store enhanced customer communications thanks to Beabloo’s interactive digital kiosk. This screen sent promotions straight to customer’s devices and offered a unique shopping experience.
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