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How can digital transformation boost urban retail businesses within the framework of European subsidies?

In 2021 Beabloo’s digitization technology was selected by the Barcelona City Council to be implemented in the Barcelona Retail Lab. The lab is a space for testing and validating technological solutions in terms of their transformative capacity, their ability to improve retail business metrics and change the dynamics and value of street shopping.

The Barcelona Retail lab has had great success demonstrating there is an effective way of improving the business metrics of small and medium businesses (SMBs) through digitization. This project is 100% replicable in other municipalities and is in line with the European program that allocates Next Generation EU funds to support the digitization of SMBs.