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Fashion after COVID-19

Opportunities in Fashion Retail After COVID-19

The global health crisis after the outbreak of COVID-19 has forced businesses and physical spaces to close their doors indefinitely, leading the fashion industry to redesign sales processes. As one of the sectors that showed the most growth over the past two years according to data from McKinsey, fashion retail is rethinking the entire system.

The coronavirus pandemic caused a revolution in the sector as more and more consumers started making purchases online. Companies are now looking into the new technologies in fashion retail that will become part of this important transformation. Streamlining production processes and making them more sustainable will be the future of the fashion industry.

Inspired by trends shaping the luxury industry after the COVID-19 crisis, one of the objectives of fashion retailers around the world is to improve the online shopping experience. This is also important because in the past few years, the popularity of online shopping has grown considerably. At least 57% of online shoppers said they made fashion purchases. 

The most important changes to the industry, however, will be enhancing the customer experience in fashion retail stores by creating a more inviting and personalized sensory experience. 

Steps to improving the customer experience for fashion retail

Based on our knowledge of the sector here at Beabloo, we believe that there are three key aspects to consider when improving the customer experience in fashion retail after COVID-19. 

First is the use of digital signage to regulate store access and avoid overcrowding. Not only does this digital technology in fashion retail ensure the store complies with important security measures, but it also favors personalized attention that incentivizes purchases. 

The second aspect is providing a way for customers to move throughout the space in a way that guarantees safe interactions. This great measure to avoid overcrowding is also one of the most important changes to the customer journey after the COVID-19 crisis. The journey around the physical space must provide all the information necessary for customers to make easy and safe shopping decisions. 

Finally, another important issue to consider is facilitating payment, and reducing risks when collecting products. This issue goes beyond coronavirus measures, since a good payment system guarantees that the purchase will end successfully, leaving the customer with a positive memory of the shopping experience. Also, an agile payment system cuts down on wait times, and limits employee exposure to possible contagions.

Technology is a great ally for restructuring and optimizing physical spaces in the fashion sector since it helps businesses revitalize and personalize points of sale while making them safe for customers. All this leads to a better customer experience in the apparel industry.  Digitization is a guaranteed way to convert any physical store into a safe place that minimizes the risk of spreading COVID-19 without affecting the shopping experience. In fact, this is what inspired Beabloo to develop Interaction Care, a system that provides real-time alerts to secure the space and minimize the risk of contagion. The system also uses sensors to provide objective data that can be analyzed to extract valuable insights that improve the shopping experience without increasing the risk of contagion. Interaction Care has been certified by top companies like Intel and Microsoft.

Guiomar Fernandez
guiomar.fernandez@beabloo.com