Product Advisor

Increase your e-commerce profits by identifying which products perform best and worst

Product Advisor is a web-based tool that automatically analyzes online products using Google Analytics data. Products are rated and classified in a matrix (Boston Consulting Group growth-share matrix) based on their performance.

Increase your e-commerce profits by identifying which products perform best and worst

Product Advisor is a web-based tool that automatically analyzes online products using Google Analytics data. Products are rated and classified in a matrix (Boston Consulting Group growth-share matrix) based on their performance.

What will you achieve with Product Advisor?

What will you achieve with Product Advisor?

Product Advisor lets you quickly visualize how products perform so you can increase the profitability of your e-commerce and improve product performance.

  • Optimize your e-commerce and increase sales. Product Advisor rates your online products based on their performance and classifies them into different KPIs on a dashboard, allowing you to understand their behavior better and make the right decisions to increase revenue.
  • Detect possible pain points in each stage of the conversion funnel and solve them strategically. Decrease costs by letting go of products that don’t turn a profit.
  • Automatically control the performance of hundreds of products at once, avoiding tedious manual work. Keep track of the evolution of your products and accurately plan your future stock based on data instead of intuition.
  • Discover generic trends in your e-commerce and trends for specific products. Optimize your product and marketing strategies based on what already works and what doesn’t. Create sales strategies with clear data.

Applications and characteristics of Product Advisor

Applications and characteristics of Product Advisor

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  • An analytical solution that is fully integrated with Google Analytics. If you are already using Google Analytics in your e-commerce, you are ready to use this tool. The platform uses the e-commerce’s data extracted from Google.
  • Analytics as an input for scoring and classifying products into different categories based on the Boston Consulting Group growth-share matrix. Products are classified based on two sets of criteria: Look to Book and Cart to Book. Each one is focused on solving different pain points of the conversion funnel. Look to Book analyzes the relationship between product views and purchases. Cart to Book analyzes the relationship between adds to cart and purchases. Comparisons for each category with the previous year is also available.
  • Selection of which products you want to analyze from your e-commerce.
  • Definition of the time period you want to analyze: last week, last 4 weeks, last 13 weeks, last 26 weeks and last 52 weeks.
  • Product view distributed in the growth-share matrix on a user-friendly, cloud-based dashboard.
  • Sortable list of products with helpful metrics like category, product advisor rating, revenue, Cart to Book or Look to Book ratio, average price and SKU.
  • Product performance evolution within a selected period of time and comparisons with the last 12 months.
  • Manage users and different access levels from the same tool.
  • Website and license management.
  • Cloud-based dashboard accessible 24/7 with data updated every week.

Want to know more?

Learn how to integrate Product Advisor in your business.

Contact us for a demo. We will be in touch with you as soon as possible.

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