Blog

Do not miss the latest news
in innovation and digital transformation
Best Dashboards

Advantages of Perfectly Customized Dashboards

Flying a plane is no easy task. Pilots have to man the controls while processing constantly updating information so they can make the best decisions at each moment. They have to know the altitude, wind speed, and fuel levels at all times since these variables affect how they do their job. To do this, pilots use dashboards. Companies can benefit from using the same concept.

A dashboard lets you access company intelligence instantly. Depending on the type of business, dashboards show KPIs (key performance indicators) that include online sales figures and visits to the company website. Data collection systems, both online and offline, connected with big data interpretation software collect this data and display it visually on data dashboards.

When creating the perfect digital dashboard for your company, there are a few different things to keep in mind. In this blog post, we will use information from our online consulting department to explain how you can develop the perfect performance dashboard for your needs.

How to develop a truly useful online dashboard

When selecting which KPIs to include in your KPI dashboard, you have to think strategically. It’s a matter of thinking two steps beyond what you need now, and considering what needs you may have in the future. There are variables that may seem unimportant now, but will be fundamental to your business in a few months. It’s better to be prepared ahead of time.

When selecting your KPIs, it’s also important to have in-depth knowledge of your business model and corporate objectives. You have to go deep to understand what you really need. It’s essential for the partner creating the client dashboard to work together with the client on this step.

The ability to synthesize information is key when creating an analytics dashboard. You must avoid data overload since most people have limited analytics capabilities. It’s also important to note that creating a dashboard for a data scientist is different than creating one for a CEO. Dashboard visualization should display information clearly for quick and easy comprehension. You should also be careful when deciding which filters to use so that you can segment and contextualize the data correctly.

At the same time, it’s important to avoid saturation and excessively complicated data, especially for metrics that require prior knowledge. Users must be trained properly to interpret data and should stay up to date with new information. After all, a dashboard reporting old data is useless and will end up being abandoned.

A real-time dashboard with precise information

Every company has different departments with different data needs and a business model that works with all of these variables. A tool, like a digital marketing dashboard, that lets you see everything at once and interprets data in a relevant way can play an important role in the success of your company.

Using a store performance dashboard, especially in sectors like retail, lets you base your company strategy on data and customer needs. Focusing on data collection as a means for making data-driven decisions is the best way to optimize processes and achieve your goals.

Guiomar Fernandez
guiomar.fernandez@beabloo.com