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Beabloo Launches Wi-Fi Customer Insight to Analyze Online Customer Interactions During Store Visits

  • 52% of Spanish people prefer to check online if a product is available in a different store, and 38% like when connecting to Wi-Fi is quick and easy.
  • Through Wi-Fi Customer Insight, companies can improve segmentation, create more personalized online and offline experiences and gather key information to improve their business.
  • This new tool that incorporates Aruba components like Aruba ALE and ClearPass is part of the Active Customer Intelligence Suite, the pack of Beabloo solutions that bring technology and innovation to retail spaces.

Companies are setting forth on the digital transformation that lets them bring the benefits of the online world to retail spaces. In a connected world where mobile technology is setting company standards, retail spaces are looking to evolve in line with new user preferences. According to a recent study by PWC[1], 52% of Spanish people want the option of checking online if a product is available in a different store, and 38% say they like when connecting to Wi-Fi is quick and easy. Anticipating this evolution of in-store customers, Beabloo launched Wi-Fi Customer Insight, an innovative solution that analyzes interactions between customers and the online world while they visit a store.

Wi-Fi Customer Insight helps companies improve segmentation, create more personalized online and offline experiences and gather key information to improve their business. The solution is integrated with Aruba components to offer free, secure Wi-Fi to in-store customers, always while ensuring their privacy. Aruba ClearPass is the most advanced and secure network access control available on the market. Aruba Analytics and Location Engine™ (ALE) is a virtual context aggregation and location engine that collects data about Wi-Fi-enabled mobile devices that are nearby or connected to an Aruba WLAN.

When a visitor to a store connects to the free Wi-Fi network, they are redirected to the ClearPass login page where they must start their session. From that moment on, the company can analyze which social media customers connect with, what websites they visit and what apps they use. Data is presented on customizable dashboards that let companies understand what customers are looking for online so they can change their strategies based on this information. With Wi-Fi Customer Insight, companies can improve the customer experience, engage customers with mobile interactions, compare data across locations and determine the best times to communicate with customers. It also lets companies collaborate (or compete) with popular websites and apps that customers use while in the store.

Beabloo presents this solution as part of the Customer Data Intelligence category of the Active Customer Intelligence Suite (ACIS). ACIS contains various innovative solutions designed to solve pain points in company strategies. These analytics solutions empower companies with tools to collect and analyze strategic information about customers. In this sense, the Wi-Fi Customer Insight tool was designed to help companies understand their visitors to get more engagement.

[1] From mall to mobile: adjusting to new consumer habits, 2018 (a study of over 22,000 buyers from 21 different countries).

Guiomar Fernandez
guiomar.fernandez@beabloo.com