The way in which products are distributed in a store directly affects their sales performance and the customer’s shopping experience. There are many strategies for displaying products in a store, particularly in the food retail industry, that can help to drive sales.
However, if retailers want to optimize the space available in the point of sale, each case needs to be studied individually. For this purpose, Beabloo has created the Flow Analytics solution, which enables retailers to identify how consumers move through their store.
Using video sensors and Wi-Fi analytics, Beabloo’s new solution collects valuable information designed to find the right location for each product and help to perfect queue management, two actions that notably enhances the shopping experience for customers and increases loyalty.
To determine a store’s potential, Flow Analytics uses four key metrics: number of passersby, impressions, passes, and dwell time. Using this information, the total number of store visitors can be calculated, tracking their path through the space—particularly in the cash register zone where shoppers wait in line, a decisive point in the customer’s journey—and subsequently, the performance of each zone in terms of traffic can be analyzed by products and categories. Furthermore, this technology can be complemented with effective proximity marketing communication channels, such as digital signage and beacons.
The Flow Analytics dashboard provides retailers with an overview that identifies the zones that receive the highest traffic (hot spots), where customers tend to stop, and indicates for how long they dwell.
Analytics are processed almost in real time, making it easy to test the effectiveness of a change in location of a product and to redirect the strategy immediately if the desired results are not achieved. Similarly, new ways can be explored to distribute products to achieve optimum traffic flow, ensuring consumers feel more comfortable and find what they are looking for more easily.
Thanks to its versatility, Flow Analytics can be used in various sectors and surfaces, including department stores, hypermarkets, banks and financial institutions, as well as in the food and beverage retail industry, the automobile sector, and tourism and hospitality.