The NBA Store wanted to increase the flow of customers through the point of sale and the time customers spent in the store. To do this, they decided to improve the in-store customer experience and promote shopping in physical stores. In a country like China where consumers are highly influenced by all things digital and services like Alibaba and Snapchat have wide acceptance, brick-and-mortar stores can’t afford to be left behind or let customers abandon physical shopping in favor of online shopping.
The NBA Store wanted to implement a technology to attract more customers to its physical stores, create unique and attractive shopping experiences, obtain all the benefits of online shopping in brick-and-mortar stores, and take a step towards the new generation of ‘connected store’. Customers who dropped by the NBA Store needed to receive exclusive treatment that would make their visit worthwhile.