TBC Bank wanted to increase customer engagement and in general its communications with clients and potential customers, by developing a better customer experience offer across all the bank branches. Their plan was to create a network of digital signage screens throughout Georgia to improve communications but then they also needed to measure the results of the marketing actions carried out at its branches.
A powerful marketing solution was needed to help them with this. One that could let them manage easily and directly all the communications, both in their branches and in social media, that allowed them to measure in real time the customer’s feedback and then adapt the communications to the customers’ behaviour. The bank also wanted to optimise the budget used for marketing content by comparing the results from social media against those from communications at the branches.