Beabloo, the leading provider of omnichannel digital marketing and big data analytics solutions, has launched myBloo, the first service designed to assist small businesses with their digital transformation.
myBloo looks to increase exposure for small, local businesses and help support their position in large cities. To do this, the pioneering solution makes digital marketing, digital signage and beacon tools available to local businesses.
With myBloo, small businesses can install digital screens that they can use to advertise their products and services. These screens increase the store’s exposure and help to create a collaboration network between other local neighborhood businesses, as part of the messages displayed on the screen will be dedicated to promoting other nearby establishments that belong to the myBloo network.
The easy-to-use myBloo solution also provides sophisticated analytics, which inform business owners about in-store customer behavior: how many times an ad has been viewed, for how long, which content attracts men or women most, etc. This information enables stores to make informed decisions regarding sales strategy and offer new experiences, such as personalized offers, to customers. All stored data is completely anonymous and collected unobtrusively.
Beabloo’s new omnichannel solution also enhances the store’s online exposure, offering businesses their own custom web page and mobile app. What’s more, the simple platform enables small business owners to create, manage and publish automatically, or with a simple click, all of the content to be displayed on the digital screens, social network profiles, in the app and on the store’s website.
To help local businesses make the digital transition and drive their contribution to improving the quality of life in towns and cities, companies such as Intel and Microsoft have joined the project as sponsors of myBloo. During the first implementation phase lasting from October to December 2016, Beabloo aims to install the system in at least 1,000 businesses in Barcelona and Madrid.
Beabloo is a pioneering company in developing online-to-offline (O2O) technologies. With its headquarters in Barcelona, offices in China and a presence in over 20 countries, Beabloo is a leader in developing omnichannel digital marketing solutions and big data analytics for online and offline.
Beabloo now has over 400 clients. In 2015, the company generated a turnover of 3.24 million euros.