· Didi, the largest ride-hailing platform in China, uses Beabloo technology in totems at Didi stations in Shanghai
· Using Beabloo’s Radio Analytics technology, Didi can determine how many people walk by the stations where passengers call rides, and how many of them are exposed to digital content on the screen
· This week, Didi and Uber China announced their fusion, finally ending a long, fiercely competitive battle between both companies for leadership of the sector in China
Beabloo is a Barcelona-based Spanish company with a presence in over 20 countries, and is a leader in developing omnichannel digital marking solutions and big data analytics for the offline and online world. Now it has put its technology to use with Didi, the largest ride-hailing platform in China, to make pilot stations in Shanghai more intelligent. Didi, which recently announced its fusion with Uber China, has digitalized these stations to offer services adapted to the needs and tastes of its users.
“Beabloo Radio Analytics allows Didi to determine how many people pass by the totems placed in the Didi stations where passengers call the ‘rides,’ as well as how many people are exposed to the digital content on the screen,” explains Jaume Portell, CEO and co-founder of Beabloo. “This way, Didi will have more information about its existing and potential users to know more about them and be able to adapt services to their needs.”
“The growth we’re seeing in the Chinese market is exponential and is due to the mass digitalization that is happening across various fields in the country. The ride-hailing sector is one of those,” specifies Jaume Portell. “Our technology is well received over there because it offers solutions that are easy to implement and allows brands and companies to improve on strategies they’ve developed to adapt their offerings to the tastes of their users. All of this is through a greater knowledge of clients, their routines and needs.”