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Beabloo Exhibits and Broadcasts live at HORECA Trade Show in Lebanon

By maritza on April 11, 2012

Beabloo, the first integrated digital marketing solution, exhibited at the HORECA 2012 trade show in Beirut, Lebanon. With the promise to broadcast ‘your message everywhere’, visitors to the stand and to the exhibition halls were given a live demonstration of the effectiveness, efficiency and immediacy the latest in marketing solutions.

“It was essential for us to have live demonstrations of how quickly and easily content could be changed and broadcasted on screens using Beabloo,” said Noel Moukheiber Business Development Manager at Beabloo Middle East on the occasion of the event. “By experiencing it firsthand, visitors could truly understand how Beabloo works to increase the impact of proximity marketing whatever the company, brand or product,” he explained. Content was broadcasted to fourteen LCD screens including in the VIP lounge, cafeteria, hall entrances and stage sets.

Beabloo is a muti-platform and easy-to-use SaaS (software-as-a-service) solution that does not require any infrastructure, except for an LCD screen, to set-up and allows businesses to use all types of media, videos and pictures – even RSS feeds and Facebook Likes – to draw in potential customers and/or update promotional information. The solution integrates the creation and management of multiple digital media platforms including Digital Signage, mobile apps, web and social media – all from one easy access.

During the event, Beabloo broadcasted social media activities such as Facebook pictures and Tweets of the event in real-time on the screens. Furthermore, the Beabloo tool enables the capability of monitoring foot-traffic for the live event.

Horeca app HomeThe HORECA trade show app was also created within the Beabloo system so that attendees could experience first-hand the power the software tool. Visitors were prompted to download the mobile app through their smartphone´s app store or by scanning a QR code that directed them to the app on their mobile devices. The app included the activity calendar, exhibitor list as well as their contact information, exhibition map and twitter feed.

As a solution, Beabloo is beneficial to companies involved in multiple sectors with current clients including: Chocolat Milano, MAD Beirut, Vigne Rouge, Al Falamanki, Erbil Rotana Hotel, Carlos Miele, ABC and AUCE.

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Beabloo creates mobile app Ferrol4you to stimulate local commerce in Ferrol

By maritza on April 5, 2012

The Association of TICFerrolterra Companies and the Ferrol City Council is Spain announce the project Ferrol4you, which will provide the most advanced communications technologies at the reach of local business owners in the region with the purpose of stimulating local commerce as well as the touristic and hospitality sectors. The project is based on the mobile app Ferrol4you, where businesses will be able to showcase relevant information and coupons, and the tourism agencies will be able to share information about the places to see around the city. The mobile app, created through Beabloo´s software for digital marketing platform creation and management, also provides the integration of social media, web and digital signage to achieve a better integration and reach.

“Semana Santa (Spring Break) represents a great volume of touristic activity for Ferrol. The Ferrol4you program offers a mobile platform that is integrated with social media to serve as a digital guide for tourists who visit us and the residents of Ferrol, who want to know more about the community around them,” said Alejandro Rodal, president of the business association TICFerrolterra, which gathers consulting and software development companies.

The Ferrol4you project consists of a mobile app that has an informative section where users can see an event calendar for Semana Santa in Ferrol, information about public transport and multiple spots to visit during their stay. This way, the app will serve as a tour guide through the city.

There is also a commercial section which offers the user a digital directory of the stores, restaurants and accommodations in the area. By selecting a category, the user can see the stores available, their products, access a map with directions on how to get there and even recommend the business or product to their friends on Facebook. By clicking on the “like” button, customers will be able to keep in touch with the business´ offers and the Ferrol community events and information from the City Council.

An important section for clients is Cash4you. This is where businesses that are affiliated will include their offers and discounts, which are updated constantly and seamlessly. The social networks created also support the awareness of such messaging to generate conversations around businesses, their products and consumer´s experiences.

The Beabloo system also provides a personal webpage to all affiliated businesses so they can count on a new communication channel that allows them to announce products, services, their value proposition and any other novelty. At times where 65% of the European community goes online almost every day, and an 80% search online before going into a brick and mortar store, this digital window adds great value to the business by offering a communication channel open 24/7.

Additionally to serving as the content creation and management system in mobile and web, Beabloo´s software allows the creation of multiple platforms, such as digital signage, from one single access. This is an important complimentary channel, considering that over 70% of purchase decisions are made at the point of sale.

Finally, Beabloo offers performance metrics for each digital media so businesses can evaluate the output of their campaigns and evaluate which efforts have been the most successful. This will serve to learn more about their consumer´s behavior and will allow them to adapt their strategies according to market trends. By placing this powerful tool in small businesses’ hands, the Association of TICFerrolterra Companies and the Ferrol City Council stimulate the commercial activity in their area and allow these businesses to be more competitive.

The application is now available for download completely free in iPhone, Android and Blackberry devices. For more information, access www.beabloo.com

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Beabloo, the premiere Digital Signage solution, presented at Embedded World

By maritza on March 2, 2012

Embedded World2012Beabloo presented their digital signage solution on Nvidia processors at Embedded World 2012 conference to showcase how brands can demonstrate new product features and services through an engaging digital medium. Beabloo includes a digital signage operating system that allows brands to:

  • - Leverage the advertising power of their screens through proprietary content or by offering advertising space for third parties
  • - Communicate product features and services in an interactive and engaging way
  • - Create consumer engagement through touch screen technology and multi-platform interaction
  • - Manage messaging from a cloud based system to edit contents remotely
  • - Generate audience metrics such as foot traffic and frequency of visits per consumer

Beabloo also has the engineering capabilities to develop custom built solutions, according to client needs.

Beabloo is a software tool that allows brands to create personalized digital media platforms.

Beabloo includes a Digital Signage operating system and a platform to create proprietary websites, mobile apps and Facebook apps. For more information, access www.beabloo.com/en/

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Beabloo now available in UK

By maritza on November 18, 2011

Beabloo, a software solution provider, has launched its commercial efforts in the UK market. The product offers a cloud-based software that allows businesses to create digital channels to communicate with consumers.

New technologies offer countless opportunities for consumer engagement. In Beabloo is a unique, integrated and efficient software solution that facilitates the delivery of messages to LCD screens in shops, mobile phone, websites and social media.   Typically, a consumer enters a store and, when they leave, the experience is over. With the Beabloo software, businesses can reach customers in the point of sale with attractive digital media, get them interacting with the content there and even reach mobile devices so the consumer takes the store with them, right at their fingertips. This interaction opens the door to other channels such as social media, where consumers can comment on products, provide feedback or get the latest news about the business. Finally, Beabloo helps bridge the online and offline worlds with a single, easy to use tool by creating a webpage where businesses can gain new consumers.

“Beabloo allows businesses to create and publish multiple content delivery channels, such as digital signage, mobile apps and websites. Its proven performance represents an important added value to hardware products, as it engages consumers with powerful messaging” indicated Jaume Portell, Chief Executive Officer at Beabloo.

Its easy to manage interface allows all users to synchronize messaging for digital signage screens through templates, adapt them to their specific needs and publish them to the screens they wish to reach. The content is updated in real time and delivered to the specific platforms that the business selects.

Beabloo is an affordable software solution that offers retailers the opportunity of showcasing branded messages in their stores to monetize their foot traffic and grasp consumer attention, while providing the ability of creating additional engagement channels. For more information about installing a Beabloo solution in your business, visit www.beabloo.com.

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Beabloo powers the Intel Channel Conference in UK

By maritza on November 18, 2011

Every year, Intel organizes the Channel Conference event in its most important markets to inform their resellers and system builders about their newest hardware solutions, as well as the novelties and new market opportunities that are currently trending. This year, one of the top priorities was Digital Signage. In this space, Beabloo was the software selected to power Intel´s Conference in Birmingham by managing the event´s digital signage communication.

The event highlighted multiple trends of usage for digital signage such as: system management at quick service restaurants, interactive display technologies that you can touch and feel, obtaining higher sales and lower operating costs and electronic point of sale solutions.

Intel selected Beabloo as the exclusive digital signage software solution at the event to showcase their hardware products in multiple industries such as retail, education, health, and military, among many others. Beabloo has developed a software platform that allows content management for digital signage and allows users to export their messaging into new platforms such as mobile phones, social media and websites.

Beabloo is a company founded in Barcelona with the vision of helping build bridges of communication between businesses and their consumers through digital platforms. Beabloo is a cost-efficient content management software that offers an easy and effective way of creating channels of communication with customers through digital signage, mobile applications, social media and webpages. Beabloo screens are the interactive way of engaging with the end consumer by delivering a sales message in the point of sale, where consumers are making buying decisions. Beabloo currently offers services in collaboration with a wide network of international partners in the UK, Spain, Italy, Germany and Colombia, as well as the Middle East and Asia regions. For more information, visit www.beabloo.com

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The informative cannel Cosmesis TV reaches a network of medical waiting rooms

By maritza on November 18, 2011

CosmesisTV

Making waiting time more enjoyable and informative will now be much easier, as the Spanish Society of Medicine and Cosmetic Surgery (SSMCS), in alliance with Beablooo, launch CosmesisTV: the new communication channel created to inform and entertain patients while they wait for their appointments

“Beabloo has provided us with CosmesisTV, a great tool to communicate directly with patients. Now our patients feel more informed while they wait to see their doctor. Beabloo, along with CosmesisTV, has noticeably improved the perception of the time spent in waiting rooms, and allowed us to offer additional information about scientific improvements, therapeutic novelties, and sector news, among other relevant topics,” said Dr. J. Víctor García, President of Spanish Society of Medicine and Cosmetic Surgery.

CosmesisTV is the new communication cannel created through Beabloo´s software to offer important information about beauty and health to the people already in the waiting rooms such as: doctor profiles from the clinic, informative segments about different conditions, detailed information about procedures and treatments, sector news, local and international general news and weather.

Additionally, the informative cannel offers benefits for the clinics by providing information about offers and promotions, visit hours, MD specialties and innovative treatments. Dr. J. Víctor García adds that “the platform that Beabloo has developed makes it easy for each doctor to manage content by creating and editing personalized contents, while adding them to the institutional and general messages from CosmesisTV.”

Digital signage has been proven to increase up to a 52% the influence over buying decisions compared to other media. The CosmesisTV digital signage network is open to including branded messaging to offer a direct communication channel with waiting patients in a more efficient way.

The CosmesisTV digital signage network powered by Beabloo is composed of multiple locations all around Spain in the waiting rooms of the most prestigious medical centers dedicated to esthetic medicine. For more information, access www.cosmesistv.com

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