Beabloo Exhibits and Broadcasts live at HORECA Trade Show in Lebanon

Beabloo, the first integrated digital marketing solution, exhibited at the HORECA 2012 trade show in Beirut, Lebanon. With the promise to broadcast ‘your message everywhere’, visitors to the stand and to the exhibition halls were given a live demonstration of the effectiveness, efficiency and immediacy the latest in marketing solutions.

“It was essential for us to have live demonstrations of how quickly and easily content could be changed and broadcasted on screens using Beabloo,” said Noel Moukheiber Business Development Manager at Beabloo Middle East on the occasion of the event. “By experiencing it firsthand, visitors could truly understand how Beabloo works to increase the impact of proximity marketing whatever the company, brand or product,” he explained. Content was broadcasted to fourteen LCD screens including in the VIP lounge, cafeteria, hall entrances and stage sets.

Beabloo is a muti-platform and easy-to-use SaaS (software-as-a-service) solution that does not require any infrastructure, except for an LCD screen, to set-up and allows businesses to use all types of media, videos and pictures – even RSS feeds and Facebook Likes – to draw in potential customers and/or update promotional information. The solution integrates the creation and management of multiple digital media platforms including Digital Signage, mobile apps, web and social media – all from one easy access.

During the event, Beabloo broadcasted social media activities such as Facebook pictures and Tweets of the event in real-time on the screens. Furthermore, the Beabloo tool enables the capability of monitoring foot-traffic for the live event.

The HORECA trade show app was also created within the Beabloo system so that attendees could experience first-hand the power the software tool. Visitors were prompted to download the mobile app through their smartphone´s app store or by scanning a QR code that directed them to the app on their mobile devices. The app included the activity calendar, exhibitor list as well as their contact information, exhibition map and twitter feed.

As a solution, Beabloo is beneficial to companies involved in multiple sectors with current clients including: Chocolat Milano, MAD Beirut, Vigne Rouge, Al Falamanki, Erbil Rotana Hotel, Carlos Miele, ABC and AUCE.